Why is it so hard to show gratitude?
In this season of giving, I’ve been thinking a lot about gratitude, about being grateful, and showing that gratitude to others.
My initial though is gifts! Let’s give gifts to everyone. And even though I will do that for clients, gift giving can get expensive. It can be hard to think up thoughtful gifts for each friend, client, and vendor you work with.
But what if there was an easier way?
What if you could show gratitude without spending anything and give your clients, friends, vendors, colleagues, and contractors something that they BEG for the rest of the year?
Let me introduce you to my good friend, Testimonial! lol But seriously… Do you realize how many business owners have to beg their clients and customers for testimonials, reviews, or feedback the rest of the year?
I can’t even begin to count the number of marketing campaigns I’ve built over the years to collect testimonials.
Talk about the #1 hot commodity in marketing, this is the stuff!! It really is the “gift that keeps on giving” if you know what I mean…
So what if this holiday instead of gifts or cards, you sent each of your clients a 30-second video testimonial talking about how amazing they are and how you love working with them??
Wouldn’t that be awesome?
Wouldn’t YOU love to get 10 new testimonials right now? So, imagine how much your clients, colleagues, and others will love it too?
And it’s so flippin’ easy, you have NO excuse!
Take 1 hour, get dressed up nice, find a good background in your office, home, or outdoors, and make 10 30-second video clips on your phone talking about how awesome someone’s business is. That’s it!
In fact… I wanna make this SOO unbelievably easy for you… here’s a script you can use:
“Hi I’m first name last name owner of business name. Let me tell you about my experience with name of business or person. I was at that place in life/business where I needed insert need or result and I had no idea what I was doing. I found name of business and we instantly clicked! Name of business helped me insert goal or result you achieved and time frame. I loved working with business name and I know you will too!”
It really is THAT easy! And you are missing out if you don’t do this…
I was recently in a coaching program where the sales page video was a testimonial from a recent program graduate. Everyone wanted to know who she was and she said she got more business from that one testimonial that all of the ads she ran that year! OMG!
This stuff works!
You give to someone else, you share gratitude and love for that person/business, and you get free exposure in the process!
Go now and make even 1 video testimonial for someone you work with or know, write a review on google for them, and share some love this holiday season!