What is Keap??

If you’ve logged into Infusionsoft this morning, you may have noticed some changes…

Infusionsoft as a company has rebranded to KEAP. The company believes the new name captures the essence of what it means to be an entrepreneur. When things are hard, when you have to push through… Keep going, keep pushing, keep fighting, keep working.

And KEAP is now Infusionsoft’s official new company name and the name of their new user interface.

So you might be using what we’ve called Classic Infusionsoft – which is now Infusionsoft by Keap. And If you’ve been using the New User Interface of Infusionsoft – it’s now called Keap. So…

Classic = Infusionsoft by Keap

New UI = Keap


You might be thinking… FOMO! (fear of missing out) What does the one have that the other doesn’t have? Well let me clarify…

Keap is Infusionsoft lite. Keap is intended for new entrepreneurs, people just starting out with marketing automation, and smaller sized businesses. Keap is a great way to get your toes wet when it comes to marketing and automating. Infusionsoft is still the same powerful marketing automation tool.

The idea is that a new business or beginning entrepreneur will start out in Keap and graduate to Infusionsoft as their business grows, their list grows, and they have greater need for a more powerful system.

So which is right for you?

  • If you have Keap and you like it… keep it! lol
  • If you have Keap and you find yourself wanting more or other features, let’s talk!
  • If you have Infusionsoft and you find you’re not using everything it has to offer, let’s talk!
  • If you have Infusionsoft and you need robust campaigns, 3rd party integrations and more, then keep using Infusionsoft.

I’m anxious to see what the future of Keap and Infusionsoft will be! If you have any questions or want to talk through which system is right for you- book some time with me!

Talk soon,

– Jillian

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